It's been clear for some time that the traditional agency business model has run its course. Bureaucratic, expensive, and slow to perceive and adopt emerging technology, the traditional agency simply isn't agile or efficient enough to serve the needs of business in a fast-moving digital economy.
This is especially true at the brand, strategy, and creative levels, where the economics of firms have caused the quality of these services to fall, and the costs to rise. Meanwhile, businesses of all sizes have continued to need what they've always needed: meticulously crafted brands and brand experiences.
Which is how Nerve came to be. We're a semi-formal collective of independent, principal level, one-time-big-agency strategists and creatives, working together to help businesses of all sizes grow, launch products, gain market share, and build enduring consumer relationships.