Nerve Collective
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LM Restaurant Group

LM Restaurant Group owns a portfolio of some of the most exciting dining, catering and event brands in Chicago, from the art-filled loft spaces of Lacuna and Zhou B on the near South Side to the hotter-than-hot downtown and Logan Square eateries of Land & Lake Kitchen and Mi Tocaya. It’s our privilege to have had a hand in a little bit of everything at LM, from portfolio strategy to naming projects, visual identities and websites.

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 How do you design a restaurant identity that blends modern chic with the accessibility of the Midwestern supper club and the prestige of one of Chicago’s most historic hotels? Very carefully. Here's what we did:  ↓

How do you design a restaurant identity that blends modern chic with the accessibility of the Midwestern supper club and the prestige of one of Chicago’s most historic hotels? Very carefully. Here's what we did:

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 “Mi Tocaya” translates from Spanish as “My Namesake”. In other words, it's an intimate and personal expression of its founding Chef/Owner, Diana Dávila. We worked with Chef Dávila over a period of many months to achieve an identity that did justice to her vision.  ↓

“Mi Tocaya” translates from Spanish as “My Namesake”. In other words, it's an intimate and personal expression of its founding Chef/Owner, Diana Dávila. We worked with Chef Dávila over a period of many months to achieve an identity that did justice to her vision.

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