Nerve Collective
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What? Print is dead?

Don’t try telling them that at MASHstudios in Los Angeles. They sell the country's most eye-popping custom-made office furnishings to a who's who of national brands — and they do it with the country's most eye-popping catalog. (Which we designed and wrote for them).

Job one on this project was to step back and let the products speak for themselves. Which is easy to do when you not only have great product photos, but photos taken in some of the hippest offices in the country.

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 MASH got to strut their understanding of their market in spreads like these, which provided not only need-to-know information for architects and office designers, but convenient resting places for readers after several sequential product spreads.

MASH got to strut their understanding of their market in spreads like these, which provided not only need-to-know information for architects and office designers, but convenient resting places for readers after several sequential product spreads.

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 We applied the thinking that went into the main catalog to their trade advertising, and their consumer line sales collateral.

We applied the thinking that went into the main catalog to their trade advertising, and their consumer line sales collateral.

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