Nerve Collective
Meson-Monotone-Cover.jpg

Trans-culturation

...is the four dollar word that describes the process of merging a piece of one culture into another culture. That’s exactly what we did when we helped the Puerto Rico-based fast casual chain Meson Sandwiches get their US brand up and running in anticipation of their first mainland American stores. Those stores opened in 2015 in Orlando, home to one of the largest Puerto Rican communities in the US.

 We had two main tasks. First, let existing Meson customers know that the company had finally arrived on mainland shores, bringing their world famous sandwiches with them. Second, to position the brand so that sandwich — and breakfast and coffee — lovers with no experience of the brand would find the chain both authentic and appealing.

We had two main tasks. First, let existing Meson customers know that the company had finally arrived on mainland shores, bringing their world famous sandwiches with them. Second, to position the brand so that sandwich — and breakfast and coffee — lovers with no experience of the brand would find the chain both authentic and appealing.

Meson-Photo-Header.jpg
Meson-iPads.jpg
Meson-Menu.jpg
Meson-Green-Tea.jpg
 We delivered a strong visual brand which, while retaining the equity of the existing logo, gave the chain a look that mainland customers could easily relate to. We also delivered messages, a website and a wide variety of signage and collateral pieces that all worked together to that same end.

We delivered a strong visual brand which, while retaining the equity of the existing logo, gave the chain a look that mainland customers could easily relate to. We also delivered messages, a website and a wide variety of signage and collateral pieces that all worked together to that same end.

Meson-Banner-Ads.jpg
Meson-Card.jpg
 Meson Sandwiches had never had a consistent tagline before. We gave them one. We also wasted no opportunity to tell a good story. Whether on the website or on their tray liners, we told consumer at every turn why Meson Sandwiches was special: their bread, their breakfast, their coffee, even their condiments.

Meson Sandwiches had never had a consistent tagline before. We gave them one. We also wasted no opportunity to tell a good story. Whether on the website or on their tray liners, we told consumer at every turn why Meson Sandwiches was special: their bread, their breakfast, their coffee, even their condiments.

Meson-Footer-New.jpg