Nerve Collective
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Oysterman

A wine shop — even a small one — is a heck of a crowded marketplace. But here's one label that won’t get lost on the shelves: Oysterman, a seafood- and shellfish-loving white that’s not only bright, crisp and refreshing, it gives back to the environment (a portion of proceeds help reclaim vanishing coastal oyster beds).  

Nerve did a little of everything here, from naming and label (which includes a custom illustration based on a vintage photo) to packaging and merch.

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 The case box is strategically designed to communicate the environmental message whether it’s displayed whole, cut stadium-style or tray-style.  ↓

The case box is strategically designed to communicate the environmental message whether it’s displayed whole, cut stadium-style or tray-style.

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