When most consumers think of California cabernet, their minds don't naturally leap to bluegrass horse racing. Nerve nevertheless made a natural-feeling blend of the two. The branding and creative execution convey all the integrity and seriousness you’d expect from a wine made by California master vintner Thomas Rivers Brown. The carefully selected horse racing elements evoke character without descending into kitsch or camp.
The brand extends seamlessly from digital to print, even to billboard. This one was displayed in Louisville during Kentucky Derby season.
Show Pool, a white, is the latest addition to the Post Parade stable.