Nerve Collective
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Post Parade Wines

When most consumers think of California cabernet, their minds don't naturally leap to bluegrass horse racing. Nerve nevertheless made a natural-feeling blend of the two. The branding and creative execution convey all the integrity and seriousness you’d expect from a wine made by California master vintner Thomas Rivers Brown. The carefully selected horse racing elements evoke character without descending into kitsch or camp.

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 The brand extends seamlessly from digital to print, even to billboard. This one was displayed in Louisville during Kentucky Derby season.  ↓

The brand extends seamlessly from digital to print, even to billboard. This one was displayed in Louisville during Kentucky Derby season.

 Show Pool, a white, is the latest addition to the Post Parade stable.  ↓

Show Pool, a white, is the latest addition to the Post Parade stable.

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