Nerve Collective
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It’s elementary

Actually it’s ages 2 through 5th grade, but the metaphor still fits. 

Sometimes, what separates a dynamic, energized brand from a one that's started to show some wear and tear is just a few well-executed basics. That was the case with Virginia Chance School. A longstanding icon of progressive learning in Louisville, the school had slowly fallen off the radar for many parents in Louisville’s east end communities.

 We changed that by refreshing the school’s branding fundamentals (logo and language) and updating its essential go-to-market tactics: enrollment collateral and recruitment advertising.

We changed that by refreshing the school’s branding fundamentals (logo and language) and updating its essential go-to-market tactics: enrollment collateral and recruitment advertising.

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 All the messages and visuals we created for Virginia Chance School hewed closely to their market’s core wants and needs: teaching tailored to a child’s individual style, curricula that emphasize critical thinking over rote recitation, and experiential outside-the-classroom learning. The result was a school brand that felt like no other in the Louisville metro area.

All the messages and visuals we created for Virginia Chance School hewed closely to their market’s core wants and needs: teaching tailored to a child’s individual style, curricula that emphasize critical thinking over rote recitation, and experiential outside-the-classroom learning. The result was a school brand that felt like no other in the Louisville metro area.

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