So when did people stop having fun with their marketing, exactly?

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Marketing and advertising used to be all about fun. Why? Because people like fun. Fun’s attractive. It works.

We think there’s way too little of it around these days. Which is a shame, because when fun is clever, strategic, and targeted, it’s devastatingly effective for generating business.Why not try a little? In your ads, on your website, in your new logo even. A lot of these folks did, and it worked.

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